For someone with a degree in marketing, I constantly fall victim to purchasing something just for a pretty label. I usually appreciate well-designed branding over product quality, whether it’s a wine bottle, shampoo, or even a packet of tissues. This observance has evolved into a genuine love for branding, typography, and publication design.

Whilst at Swinburne, I learnt the theoretical foundations of marketing through my business degree, while simultaneously exploring the practical side of design. This blend of knowledge allows me to be a creative problem solver, always keeping the end consumer or user in mind.

My passion for creating meaningful experiences was first sparked through hospitality. I grew up living on-site at a wedding venue in the Macedon Ranges and have worked at various major events across Melbourne ever since. This passion, along with extensive hospitality experience, led to my interest in event design and marketing, something you’ll see reflected throughout my portfolio. I’m eager to hang up my apron, open up InDesign, and work behind the scenes in event marketing and communication design.