Après Ski Festival is a fusion of snow, sport, and sound, promising an array of activities and an unbeatable experience. The festival targets 20 to 40-year-olds with a passion for snow sports, music, and partying.

The poster design centres on typography. The flowing, curved letters of “Après Ski Fest” are intended to resemble words carved into a frosted surface, revealing a layer beneath. This effect also resembles movement, a key visual tactic to the design of the poster. The layering of the typography generates hierarchy through size and colour contrast, as the thick black letters juxtapose against the pale blue colour palette.

This theme of colour and type are cohesively demonstrated in the guide book, with the introduction to illustration to creating an engaging booklet.