Edgar’s Mission is a farm animal shelter in need of an updated brand identity to resemble their strong values of compassion, friendliness and community. With a target audience of primarily children and families, the design needed to be playful and memorable, encapsulating the personality of the brand.

The updated brandmark (nicknamed “the pork chopper”), highlights the farms’ purpose of providing sanctuary to farm animals in need of refuge through their non-for-profit business model. The combination of a rescue helicopter with the brand’s mascot ‘Edgar the Pig’, visualises what the brand stands for perfectly.

*This project is in no affiliation with Edgar’s Mission, as was completed
for educational purposes only.